Privacy Policy

Effective date: October 2025

 

Who we are: Bowerful (“we”, “us”, “our”) is a UK-based garden and lifestyle brand run by Alex Oxborough, sole trader.

Business address: 46 Windmill Copse, Storrington, West Sussex, RH20 4HB, UK

Email: hello@bowerful.com

We respect your privacy and are committed to protecting your personal data. This policy explains what we collect, how we use it, and your rights under the UK GDPR and Data Protection Act 2018.

 
1. Scope

This policy applies to:

• Visitors to bowerful.com 
• Customers who purchase from us
• Newsletter subscribers
• Individuals communicating with us via email or social media

2. Data we collect

We collect only what’s necessary to operate our business:

• Identity & Contact – name, email, phone, delivery and billing addresses
• Transactional – order details, returns, payment confirmation (no full card details)
• Technical &
• Usage – IP address, browser, pages visited, and cookie data
• Marketing Preferences – newsletter opt-in status, engagement (opens / clicks)
• Communications – messages, feedback, and review content

We do not knowingly collect data from anyone under 16.

3. How we collect data:

• Directly from you (checkout, contact forms, email, social messages)
• Automatically through cookies and analytics tools
• From service providers such as PayPal, Mailchimp, and delivery couriers who confirm payment or delivery status

4. Why we use your data & legal bases

Purpose	Example	Legal Bases
Process	Deliver orders, payment, returns	Contract
Communicate about your order	Confirmations, updates	Contract / Legitimate interest(soft opt-in)
Improve website & service	Analytics, security	Legitimate interest(soft opt-in)
Legal & accounting	Tax records, fraud prevention	Legal obligation

5. Sharing your data

We share data only with trusted partners who act on our behalf:

• Payment: PayPal (Europe) S.à r.l. et Cie S.C.A.
• Email marketing: Mailchimp (Intuit Inc.)
• Delivery: Royal Mail Group Ltd and DPD Group UK Ltd
• Website hosting / technical support: GoDaddy

Each partner is bound by data-processing agreements and uses appropriate security measures. We never sell personal data.

6. International transfers

Some providers (e.g. Mailchimp, PayPal) may store data outside the UK/EEA. Where they do, we rely on adequacy decisions or the UK International Data Transfer Addendum to the EU Standard Contractual Clauses.

7. Data retention

• Orders & accounts: 6 years (for tax / accounting),
• Customer service: up to 3 years after last contact
• Marketing: until you unsubscribe or withdraw consent
• Analytics cookies: per vendor limits After these periods, data is securely deleted or anonymised.

8. Your rights

You may:

• Request access, correction or deletion of your data
• Object to or restrict certain processing
• Request data portability
• Withdraw marketing consent at any time

Email support@bowerful.com to exercise your rights.

If unresolved, you can complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.

9. Marketing choices

Each marketing email includes an Unsubscribe link.

You can also email us to update your preferences.

You’ll never receive marketing without your consent or a legitimate relationship with us.

10. Cookies

We use essential cookies for site operation and optional cookies (analytics / marketing) to improve our content.

You can control cookies through our on-site banner or your browser settings.

For details, see our Cookie Policy.

11. Security

We apply encryption, limited access controls, secure hosting, and regular updates.

While no system is completely secure, we work continually to protect your information.

12. Social media

If you engage with us on Instagram or Facebook, those platforms process your data under their own privacy policies.

We may view limited engagement insights and will treat any direct messages in line with this policy.

13. Third-party links

Our site may link to other websites.

We are not responsible for their content or privacy practices.

14. Changes to this policy

We may update this notice from time to time. The current version will always appear on this page, showing the “Effective date” above.

15. Contact

Questions or requests regarding this policy or your data: support@bowerful.com